Introduction

Hybris is a JAVA-based, easy to use and deliver front-end platform created to provide end-to-end customer engagement experiences. It is an e-commerce platform and product content management software provider which provides business to business (B2B) and business to consumer (B2C) sales platforms. Hybris is ranked amongst the top 3 e-commerce platforms globally and was founded in 2007 by an unnamed programmer who sold it to SAP in 2013. SAP advertised Hybris as an omnichannel e-commerce solution that offers maximum customer engagement. Ever since Hybris has undergone many updates to deliver complete user satisfaction. Hybris allows a user to sell commodities online, through mobile, a contact store, and in-store. It is an extremely user-friendly e-commerce platform that offers a complete set of solutions for users.

After buying Hybris, SAP-integrated it into a product family that comprises Hybris Commerce, Hybris Revenue for Billing, Hybris Cloud for Customer Service, Hybris Marketing, and Hybris Cloud for Customer Sales. When used together, these products offer users to cut costs, reduce operational complexity, save time and, to top it all, provide excellent customer experience, which is at the heart of the Hybris product family.

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Hybris is used to enhance end to end-user experience in the following areas –

Commerce

Hybris covers B2B commerce, B2C commerce, catalog management, merchandising, product content, and omnichannel fulfillment under the commerce area. It is useful to understand customer needs and to convert cold visitors into hot leads.

Marketing

The marketing aspect of Hybris focuses solemnly on understanding real-time customer behavior. This is done to present each customer with unique pitches that can convert them into buyers.

Billing

This area of Hybris handles the complex revenue billing. The user can partner with complex ecosystems to resell products and share the revenue with partner companies. Some of the amazing features of this area are invoicing, customer financial management, revenue in the cloud, consolidated billing, responsive quality control, and subscription order management.

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Important features of Hybris

  • Product Content Management
  • Multi-Channel Commerce
  • Built-In SEO Optimization Tools
  • Sales Performance Management
  • Customer Financial Management
  • Sales Force Automation
  • Agile Charging
  • Optimized Pricing Simulation
  • Omni-Channel B2B
  • Catalog Management
  • Versatile Document Management
  • Subscription Order Management
  • Omni-Channel B2C

Roles and responsibilities of a Hybris developer

Becoming a Hybris developer is an upcoming career pathway but is recognized in the market by very few sectors. The integration of Hybris to a company's work is a difficult task. Regular Java developers are not equipped for handling this role. To become a Hybris developer, you should have the following hard skills and should be able to effectively carry out the given roles and responsibilities –

  • To design and develop applications using Hybris
  • To ensure compliance with application development standards
  • To configure, design, build and test the components of the applications and the whole applications
  • To make configurations meet application requirements
  • To perform unit testing of the applications
  • To document the code during the process of development
  • To fix the bugs and defects during the testing of applications
  • To develop OCC layers, APIS and SOLR
  • To use project tools such as JIRA
  • To develop Java or Spring framework
  • To do an API integration
  • To implement integration with the backend
  • To be proficient in JSPs, Java scripts, JQuery, Cockpits, Impex, Cron jobs, Workflow, REST, and security concepts
  • To work on B2B accelerator and B2C accelerator
  • To have a good understanding of load balancing, authentication, and fault tolerance through Tomcat application server, Apache web server, and F5 load balancer & CDN.
  • To performance tune Hybris applications
  • To write high-performance codes
  • Implementation of Hybris modules such as Search & Navigation, Account Management, Promotions & Vouchers, Payment Integrations, Catalog / Content Management, SAP Integrations, Mobility.
  • To resolve roadblocks
  • To do cloud-based development

Soft skills for a Hybris developer

Every role demands a certain skill set. This skill set should contain not only hard, technical skills but also soft skills. For the role of a Hybris developer following soft skills are a must: –

  • Strong written and verbal communication skills
  • Teamwork and coordination
  • Excellent problem-solving skills
  • Great troubleshooting skills
  • Solid analytical thinking
  • Solution mindset
  • Investigative skills
  • Positive attitude
  • Able to work under pressure
  • Collaborative work
  • Interpersonal skills

Hybris Development Industries

SAP Hybris is a huge deal in the retail sector across many countries in the world. The country with maximum integration of SAP Hybris is the United States. The general market for SAP Hybris is companies with revenue between $1 million to $10 million. Hybris's notable companies are AO Smith, 3M, Epson US, Samsung, Levi Strauss, Oakley, Nike, Vodafone, Adobe, Bridgestone, General Electric, Carphone Warehouse, and Taco Bell. SAP Hybris is used by the retail industry a total of up to 22%, the wholesale industry of up to 13%, and the health, fitness, and wellness industry of up to 6% of the total worldwide usage of the Hybris products.

Salary Structure of a Hybris developer

Hybris development is an emerging role, and only a few developers are available around the world. That is why companies offer excellent packages to skilled and certified Hybris developers. Most companies/ clients/ start-ups prefer Hybris developers with prior experience. The salary for a Hybris developer lies in the range of US $9,432.43 to US $22,907.33 in India per annum. According to Glassdoor, a famous job finding website, the average annual salary for a Hybris developer in India is US $10,784.50. The USA offers way better packages to skilled individuals. An entry-level Hybris developer can earn up to US $128,521 every year. If you are more advanced in your career, you can earn up to US $150,000. Some companies prefer to make payments based on the hours put in. The average hourly rate of a Hybris developer is the US $76.92.

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Skuad can help you hire certified and experienced Hybris Developers from all over the world based on your hiring requirements, be it freelance, full-time, or contract.

Freelancing and Contractual basis work

Freelancing has become the new job for many young skilled individuals. Statistics show that freelancers tend to earn more than employed individuals. Freelancing allows you to work with one or multiple companies at the same time. If you deliver the work on time, the clients do not mind how many current clients you are working with. There are ethics for freelancing that should be strictly followed. Plagiarism is a strict no in any freelancing. There are more clients than you can think of that have projects that need to be. Bigger corporations prefer freelancers over hiring for a full-time position since it allows too much free domain to work with. You can work at your own pace and from the comfort of your home. Some freelance projects require an onsite visit to the company, but that is an exceedingly rare case for a Hybris developer since most of the work is done over the cloud. With freelancing, Hybris developers can decide their attractive rates. If you are good at what you do, clients will readily pay the appropriate incentives. Landing gigs for freelance Hybris developers can be difficult, but you can be all set with proper advertisement and sources. It is advised to all the freelance Hybris developers to keep a portfolio of the completed projects or assignments. If you are a fresher, make sure you make a portfolio with sample projects to display your skills to the clients.

Hybris Certification

To gain Hybris certification, you need to pass a Hybris certification examination. To pass this examination, you need to have prior knowledge and a strong background of Spring MVC, Spring framework, DI, security, and IOC. You also need to understand factory patterns, facade patterns, and strategy design patterns. You should have a stronghold on ORM as it is used for all database interactions by Hybris. The Hybris certification examination tests your knowledge about the fundamentals of Hybris, such as service layer, item.xml, type system, strategy, custom attribute creation, etc. It is suggested to use a customer or partner account to practice for your Hybris certification examination. Through this account, you can practice custom trails for core and commerce. A few years ago, there used to be a separate exam for core and commerce, but now both the topics are integrated into a single paper examination. The certification exam for SAP Hybris Commerce Business Analyst is 180 minutes long. You must complete 80 questions in the given time frame. The minimum approval rate for passing the Hybris certification examination is 65.

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